Whether you are looking to launch a new brand or simply refresh and reinforce your proposition in the minds of your target market, the strategic selection of advertising media and the creation of a targeted message will help you achieve your goals. A brand advertising strategy can work alongside the rest of your communications mix to strengthen your message, help communicate your offer to prospects and ensure visibility.

Acoustic Energy

Award winning speaker manufacturers, Acoustic Energy, briefed us to bring to market and produce a range of creative adverts to convey the multiple functions of their minimalist styled, high quality Aego Speaker range. We directed photo shoots for each advert - targeting both PC users and the male sound enthusiast, both of which we interpreted as the key reader of men’s magazine Stuff. To make this possible we used male and female models of the target age group to add life and desire as well as elements of credibility, lifestyle and of course ‘Aego’.

In addition to advertising, Earl & Thompson brought life to the brand through brand identity, packaging, in-store support, website and exhibition materials.

GTEC Aqua board

Lafarge Plasterboard Ltd - leaders in drylining solution systems, brought new product GTEC Aqua Board to the market in 2008 after selecting Earl & Thompson in 2007 as an agency of choice to implement the development and rollout of their new commercial range brand ‘GTEC’.

As an innovative product in a highly competitive market, it was imperative for the campaign to target the industry, specifically builders through the key trade titles. The ad creative gives off page impact thanks to the adoption of the GTEC Aqua Board mermaid images partnered with the eye catching Aqua Board colourways and corporate presence - selling product benefits, performance and the GTEC System Warranty.

The Aqua board Ad campaign has subsequently shaped the design of Point of Sale towers, posters and portable displays.